Our world has shifted; we are now in an era of influence and self broadcasting. Your competitive edge used to be your skill sets and abilities; however with the proliferation of media platforms like YouTube, TikTok and Instagram seemingly unknown individuals are now influencing thousands to even millions of people. These influencers have a window into the lives of people and have a huge impact on their opinions and purchasing decisions. This new kind of spokesperson creates a much stronger bond with their viewers, because the viewers feel the content in being created for them, and therefore have a much stronger influence on them over traditional advertising.
Corporations who used to look to A-list movie celebrities for brand ambassadors are now turning to influencers and thought leaders on YouTube. These influencers and thought leaders are now commanding up to 6 to 7 figure fees to promote products and selling their own branded merchandise in the millions. The reason is simple; people trust in people they can identify with and who they feel are creating content that directly relates to their lives.
For example let's look at 8 year old Ryan Kaji of Ryan Toy reviews. Ryan has a massive following of over 23.7 million subscribers and has made $26 million USD on YouTube in 2019 alone. How is this possible? One simple answer, identification. Parents watch this channel and can see that they are not being sold a product they are being informed and this empowers them. This was never a possibility in the old world, where men and women in suits would guess what kids would like and make commercials on what they thought. Youtube has cut this out and left people with influencers who they trust will tell them the truth about something.
You are probably thinking this trend has nothing to do with you, however, if you have a skill set or have a business of any kind, you need to take this trend seriously. As this is the new digital age gold rush for the common people. With video and platforms like YouTube, instagram, Tiktok, you can be an influencer or thought leader in the subject that you specialized in.
Consumers are no longer buying with just user reviews, facebook ads or, google adwords but instead their final purchase decision are usually made with the opinion of influencers and thought leaders on YouTube whom the consumer trusts will give them the real truth on a product and know what they really want.
In the past we have sent sample Idolcams to influencers for review and many have been happy to review it for us to raise their own brand. These days some of those same influencers are realizing that they have much more power and request fees to review products. We don’t pay for reviews because we want the camera to stand on its own merit.
A study done by Harvard University, 15% of income potential comes from your skill sets and 85% of the income potential comes from the people you know. Imagine with the same skill sets that you have, instead just your boss and your close friends knew about your skills, but instead thousands to millions of like-minded individuals knew about your skill set and knowledge that you have to offer on a certain subject, wouldn’t that be logical a order of magnitude of opportunities will be presented to you?
We are in the age where online videos are becoming an important source on how we see the world and how we shape our opinions; you can share your value and knowledge with millions without the need to leave your comfort zone and have an amazing ability to maximize your income potential. For instance, any teacher, engineer, or chef can start his or her own class to teach their tips and tricks the whole world of interested people. Even people who are on personal journeys and adventures can invite the whole world along for the ride! These individuals can use their passions and story to create a trustworthy brand with little cost and actively engaging with potential customers.
Everyone in the world can start their own channel with a simple smartphone to begin this journey but these days you need something to help you stand out from the crowd. That is where we think Idolcam can help you. It is a super simple to use, high quality 4K camera that doesn’t use software tricks to make your footage look stable, it has an amazing mini gimbal custom engineers to make your shot rock steady while you are busy capturing the moment instead of worrying about a shaky video. Look like a pro out of the box! Also combined with our awesome VlogStar mic you can make sure you capture crystal clear audio to get not only the sights of your adventures but also the sounds.
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Jason Lam, Founder of IDOLCAM